Comments on: Death of a Social Media Guru

By: Zane

Zane — Wed, 16 Sep 2009 20:18:21 +0000

Matt and Becky-

thanks for the kind words. Things have been hectic on my end, hence the delay in response.

@Matt- like you said: social media merely amplifies the agent. If they are a good agent, it will show, and the same can be said conversely of bad agents. Lead gen isn’t so much a problem, I’ve found, as how to handle the leads that actually do come in. Even in today’s market, 25 buyers is worth 1 seller to most agents, and I think that’s insane. If anything, the focus should be shifted toward how to handle buyers in an efficient, effective, and qualified manner.

@Becky: you were on a panel with my boss at RIS… I really enjoyed hearing what you had to say! Unfortunately, there are still agents out there who don’t “get it”, and I understand the need to keep them in mind. Like you said, so many people are so busy trying to catch people up (which seems like a perpetual task), that sometimes we lose sight of the new and exciting opportunities. I think it’s time that we tell agents that ship is sailing, and they’ve only a limited amount of time to get on before they are left behind. I look forward to hearing you speak again sometime!

By: Becky Boomsma

Becky Boomsma — Sat, 12 Sep 2009 15:30:50 +0000

Zane,

Great post, providing validation in the need to advance with change through wisdom and vision. While I totally agree, I do speak with people everyday that are delayed in the processes and somewhat dysfunctional in the adoption of social media, who just don’t get it, or who have been told by others who don’t understand it, NOT to get it. I think this is one of the major reasons we are still re-hashing the conceptual beginnings of social media. Many of us are still trying to assist others in bringing those folks up to speed and providing lessons through encouragement to get them up to the plate to begin and advance. Complacency has nothing to offer. Change and new energy leads to growth. We all need to embrace your recommendations and encourage all leaders AND followers to push to a higher level of functioning, whether in social media or any other areas of involvement – everyday, inviting others to jump on the blue and black diamond runs of the mountainside with us at every opportunity and incorporate more free-style. Thanks for sharing your great insight!

By: matt Dollinger

matt Dollinger — Sat, 22 Aug 2009 04:08:38 +0000

Zane,

This is an awesomely progressive post. Nice work. Nicole Nicolay is doing a great job at this over at My Tech Opinion. I guess I have one question:

Should we be spending this time that’s primarily focused on “lead gen” when many of our agents could be using this to learn and become better agents?

This is the quagmire i keep coming back to. Love to hear your thoughts. Again, awesome post.

Matt

By: Michael

Michael — Thu, 20 Aug 2009 15:42:49 +0000

You should write an E-book, utilizing your course outline as a syllabus. Setup a website and sell it. I bet you would make a boatload.

By: Zane

Zane — Thu, 20 Aug 2009 01:56:49 +0000

I’d love to catch that one… should be an interesting session. The basics will always be necessary, but I think it’s time we move on to better things within the topic.

And feel free to forward this to whomever you please, lol.

By: John Reinhardt

John Reinhardt — Thu, 20 Aug 2009 01:44:44 +0000

Great discussion Zane. I’m glad that I read this before I am speaking about Social Media at the RIS Media Conference in NYC in September. I’ll make sure that I revise the topic to discuss the newer things that our agents don’t know already. If you plan on attending, I would love to hear your comments after the presentation. It WILL NOT be the same old presentation you’ve heard before. As a matter of fact, perhaps I’ll forward this post onto the other panel members.
We might have to touch upon a few of the basics due to the diversity of the audience but I promise to move along to the newer tools and ideas.
If you’re intersted in stopping by the session it’s on
Thursday, September 10th
1:00-2:15 p.m.

How Real Estate Social Networking Will Alter How You Develop Referrals and Change Your Career Forever
More than 95% of Congress gets re-elected while real estate “loyalty rates” remain dismal. Learn how to build and sustain your personal Real Estate Social Network and create more loyal clients and referrals for life by more effectively leveraging the power of technology, social media and content marketing. This session is a career changer.

Facilitator: Allan Dalton, President, RISMedia’s Top 5 in Real Estate Network®

Panelists:
Simone Barrett, Realtor, Gold Key 3 Mitchel Realty
Sara Bonert, Director of Broker Services, Zillow
Becky Boomsma, Sales Associate, Coldwell Banker Residential Brokerage
John Reinhardt, President, Fillmore Real Estate