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	<title>HouseOfZane.com, your one-stop source for the news you NEED to know about real estate and technology. Written by Zane Burnett. &#187; Gadgets</title>
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	<link>http://www.houseofzane.com</link>
	<description>RE and Tech</description>
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		<title>QR Codes (with a hint of Verizon anger)</title>
		<link>http://www.houseofzane.com/2010/07/qr-codes-with-a-hint-of-verizon-anger/</link>
		<comments>http://www.houseofzane.com/2010/07/qr-codes-with-a-hint-of-verizon-anger/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 14:21:11 +0000</pubDate>
		<dc:creator>zane</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Latest]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[blackberry]]></category>
		<category><![CDATA[droid]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[QR Codes]]></category>

		<guid isPermaLink="false">http://www.houseofzane.com/?p=358</guid>
		<description><![CDATA[Primo: my short rant. I am a huge fan of the Droid OS. Why would Verizon tell me that my Droid X, which I ordered first thing yesterday morning, had shipped (on all 3 of my follow up calls) when it really hadn&#8217;t?? Now I have to wait until their inventory is replenished, when I [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Primo</strong>: my short rant. I am a huge fan of the Droid OS. Why would Verizon tell me that my Droid X, which I ordered first thing yesterday morning, had shipped (on all 3 of my follow up calls) when it really hadn&#8217;t?? Now I have to wait until their inventory is replenished, when I could just as easily have walked to a store and bought one. And yes, stores in my area still have them in stock, I called to verify. So much for their statement, released 2 days before the launch:</p>
<blockquote><p>“While we are currently experiencing delays on orders of one of our more  popular phones. We view that as an anomaly driven by a combination of  supply and popularity,” Brenda Raney said. “At present, we feel that we  have done everything possible to ensure we have inventory to meet  customer needs around the Droid X–the proof will be in the execution on  July 15.”</p></blockquote>
<p>Grrrrrrrrrrrr.</p>
<div id="attachment_359" class="wp-caption alignright" style="width: 165px"><img class="size-full wp-image-359" title="HOZqr" src="http://www.houseofzane.com/wp-content/uploads/2010/07/HOZqr.gif" alt="QR Code for HouseOfZane" width="155" height="156" /><p class="wp-caption-text">Give it a go!</p></div>
<p><strong>Secundo</strong>: QR Codes!!</p>
<p>I&#8217;m sure you&#8217;ve noticed these by now. Here in NYC, a lot of stores have them posted on their door. Consumers can scan in the QR code and get info like hours of operation, menus, specials, etc.</p>
<p>On West 20th in Chelsea, you can find a Calvin Klein billboard with nothing but a <a href="http://blogs.forbes.com/marketshare/2010/07/14/calvin-klein-jeans-billboards-qr-codes-mobile-lauren-indvik/" target="_blank">huge red block of QR</a>. As a matter of fact, I just received something in the mail here at work that had a QR right next to the return address. They&#8217;re practically everywhere.</p>
<p>How can Realtors use this? This could be used to cater to your tech-savvy consumer base with minimal effort. Before they become &#8220;mainstream&#8221;, which they invariably will, those familiar with QR codes will smile internally- as if you have just sent them a secret message- and see you as someone who &#8220;gets it&#8221;. Here are some ideas:</p>
<ul>
<li>Place QRs on your sign riders that link to the property&#8217;s website. Passersby could then simply scan the rider to get all the info/pictures they need.</li>
<li>Place a QR on the back of your business card. Have it link to your blog, agent page, or something similar.</li>
<li>You can create QRs that dial a phone number or send an SMS. Place this either on the back of your business card or on the next batch of postcards you send out.</li>
<li>QRs can also be used to display text. Place a QR somewhere with a personalized message aimed at this section of your clientele.</li>
</ul>
<p>Of course, the possibilities are endless. I prefer using <a href="http://qrcode.kaywa.com/" target="_blank">Kawaya</a> to generate my codes, but other sites do exist. Keep in mind, these are the things you can write into a QR code:</p>
<ul>
<li>Contact Info</li>
<li>Web link</li>
<li>SMS</li>
<li>Phone number</li>
<li>Geo-Location</li>
<li>Calendar Event</li>
<li>Email Address</li>
<li>Text Display</li>
<li>Wifi Network</li>
</ul>
<p>With that in mind&#8230; create some QR codes today and try them out! They are an easy, fun, and savvy way to get your message across.</p>
<p>(note: QR codes only work with phones that have scanning ability)</p>
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		<title>The Future of Print</title>
		<link>http://www.houseofzane.com/2009/12/the-future-of-print/</link>
		<comments>http://www.houseofzane.com/2009/12/the-future-of-print/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 14:31:53 +0000</pubDate>
		<dc:creator>zane</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Latest]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[print media]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[Time Inc]]></category>

		<guid isPermaLink="false">http://www.houseofzane.com/?p=282</guid>
		<description><![CDATA[I came across this video this morning and thought I&#8217;d share. Since the decline of print, the world has been wondering what traditional print mediums will do to survive. This looks like a very interesting answer. There is a thorough amount of interactivity, the information streams, and there is no more waiting in the mail [...]]]></description>
			<content:encoded><![CDATA[<p>I came across this video this morning and thought I&#8217;d share. Since the decline of print, the world has been wondering what traditional print mediums will do to survive. This looks like a very interesting answer.</p>
<p>There is a thorough amount of interactivity, the information streams, and there is no more waiting in the mail for your latest issue.</p>
<p>For advertisers, content can be localized and interactive. Can you imagine taking out an ad spot on this tablet that allows the reader to browse your featured homes of the month&#8230; virtual tour, narration, and all?</p>
<p>I&#8217;d love to hear what you think about this&#8230; have a look.</p>
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		<item>
		<title>Attention all Rental Agents!</title>
		<link>http://www.houseofzane.com/2009/10/attention-all-rental-agents/</link>
		<comments>http://www.houseofzane.com/2009/10/attention-all-rental-agents/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 01:42:26 +0000</pubDate>
		<dc:creator>zane</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Latest]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[rental]]></category>
		<category><![CDATA[site]]></category>
		<category><![CDATA[syndication]]></category>

		<guid isPermaLink="false">http://www.houseofzane.com/?p=170</guid>
		<description><![CDATA[While Rental Agents only exist in a handful of metropolitan areas, this applies to anyone who has ever had trouble getting their property rented out. While I was surfing the web, I came across a pretty nifty site. Rentshout is a site specifically tailored to those looking to get their property rented fast. While most [...]]]></description>
			<content:encoded><![CDATA[<p>While Rental Agents only exist in a handful of metropolitan areas, this applies to <em>anyone</em> who has ever had trouble getting their property rented out.</p>
<p>While I was surfing the web, I came across a pretty nifty site. <a href="http://www.rentshout.com" target="_blank">Rentshout</a> is a site specifically tailored to those looking to get their property rented fast. While most of us are used to putting it our ads up on Craigslist or <a href="http://www.postlets.com" target="_blank">Postlets</a>, Rentshout places your rental listing on about 60 different sites. It also has a lot of cool features that come with each listing, including: virtual tours, click to call, downloadable rental applications, and more. It definitely seems far superior to Postlets, which- as far as syndicates go- was probably your best bet up until  now. Heck, Rentshout even offers you your own &#8220;lead management system&#8221; for each specific property.</p>
<p>The only downside? Postlets and Craigslist are free, while Rentshout will cost you a few dollars. It&#8217;s $29.99 for one listing, and $90.00 for five. Considering all the tools and syndication provided, however, I say Rentshout is definitely worth the investment.</p>
<p style="text-align: center;">
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