Really?

I just received the following friend request. I can’t say there’s anything I admire about this tactic, and I can’t believe that it could in any way be effective. Have any of you ever received something like this? Maybe I’m behind the trend here, but I wish there were 75 different ways to mark this [...]

Should Fan Page Owners Send Company Updates?

Not too long ago, two friends of mine opened up their own Real Estate Brokerage in the NYC Metro area. Since then, they have shown all the signs of doing everything right: business plans, heavy recruiting, social media engagement, and so on. It was only natural that, in order to show my support, I join [...]

Death of a Social Media Guru

The advent of Social Media, alongside its subsequent utility in the professional arena, has  been the topic of much conversation over the last 18 months. As a matter of fact, no Real Estate conference this side of Mars hasn’t had a panel discussion or outright speaker’s session on how agents can use Social Media to [...]