Recently, however, I began to notice that I was getting what I deemed to be superfluous amounts of company updates sent directly to my inbox. Some examples:

In response to this, I gently suggested that the company reserve this type of information for venues such as company blog/webpage, subscription based newsletters, or even the Fan Page/Group wall. I reasoned that such company-specific news is something that people want to have the choice to read, and not sent directly to their Facebook inbox for them to almost have to read. After all, I’m going on Facebook to see what’s new with the people I want to know about (and to do a quick scan of the people who just show up on my feed).

My friend reasons that, if someone friends a business, they should expect to hear about that business. I agree, but only insofar as to the extent that I described above. Maybe it’s just me, but if I were to send everyone who is a fan/group member a message on Facebook about listings, recruits, etc., I would do so with the fear that I was being a tad offensive, and that I’d risk losing members.

For retailers, I can see getting messages about upcoming sales or specials- if I signed up to receive them.

What do you think… does joining a company group constitute consent to receive messages in your Facebook inbox? Are the examples above the type of information that should be getting sent out? I’d love some feedback.